key concepts

• media languages
• ideology and values 
• genre
• representation
• audience
• institutions
• narrative

• M- language is the code used within a particular medium to covey messages to the audience 
• I- consists of a set of attitudes, beliefs and values held in common by a group people and culturally produced within a community to sustain a way of life.
• G-identified by the occurrence of distinctive features/conventions.
• R-the process whereby the media construct versions of people, places and events in images.
• A-the group of individuals targeted by producers
• I- institutions determine and constrain the ideology, structure, content and distribution of media texts and are involved in the regulation and control of those texts.
• N-allows us to explore how plot/ story line has been put together, and how characters are integral to how the narrative is executed.